The driving force behind Lemon, brings over fifteen years of invaluable sales experience to the Americas educational and research industry. Originally from the Netherlands, Guido has played a pivotal role in developing and opening the Latin American market for notable education vendors, including industry giants such as Netherlands-based Swets Information Services and the startup PressReader from Vancouver, Canada.

Guido’s journey in the educational landscape is marked by his ability to cultivate extensive networks and leverage profound business and cultural insights. His expertise has been instrumental in successfully opening new markets in the Americas, showcasing his deep understanding of the industry’s nuances.

Guido Smallegange

Armed with a degree in International Business from Rotterdam University in the Netherlands and proficiency in five languages, Guido is a global sales representative with a track record of excellence.

Guido founded Lemon in 2017, a company providing Go-To-Market and Business Development services for EdTech & Publishers. His diverse experience includes ventures into sectors such as travel with Untamed Travelling, EduTech Business Development with Academic Software, and business management in Latin America and the Caribbean with EmeraldPublishing.

Guido’s journey through roles like Market Development Manager for PressReader and Commercial Manager for Swets Information Services showcases a rich tapestry of experience, from leading global content distribution efforts to managing commercial operations across multiple regions.

His vision extends beyond business, evident in roles such as a Travel Guide & Logistics expert with Djoser and a Business Manager for Latin America and the Caribbean at EmeraldPublishing, where he played a key role in enabling researchers and teaching staff across the region to access premier management resources.